The MLS is a critical part of the real estate technology ecosystem but it has a void. There are no real-time communication and networking features. The MLS is a powerful listing tool, but it does not provide the capability to build real-time conversations with other agents, nor make it easy to market across the social sphere. This has pushed agents into myriad other networks and groups and started to fragment agent communities at a time when cohesion more than ever is needed.
HipPocket is here to change that. Offered to Realtor Associations as a turnkey solution to augment their MLS, HipPocket transforms real estate marketing and communication through a real-time networking experience tailored to the needs of today’s mobile agent workforce.
Augment your MLS with real-time networking
Real estate marketing today is chaotic and involves too many communications channels
One network. One conversation. Every agent welcome
The timing is right for a new agent-only network
The MLS we have today was born when database technology had reached a point that it was able to a deliver a far superior experience to the real estate community and to clients than paper based listing books.
We have now reached a new inflection point. Communications and social networking technologies can now deliver an experience that can significantly improve how real estate agents market to and communicate with each other.
Just as Realtor Associations recognized the need for a new electronic listings service, the timing is right to recognize that the real estate community is craving a new way to collaborate and communicate.
HipPocket for Associations is a turnkey solution for Realtor Associations who want to transform how their community works together.
The MLS’s missing link: Real-time Communication
by James Bohan-Pitt, CEO & Co-Founder of HipPocket
Mobile Business Networking vs Social Networking
Real estate agents do not need another social network. HipPocket is a B2B (Business-to-Business) networking platform that takes inspiration from the social networks but does not try to clone them.
Agents interact with each other through a real-time activity feed that showcases the most recent active listings and client needs versus a more traditional search focused experience like the MLS.
Agents can build real-time conversations around active listings and needs, and receive push Notifications to ensure they do not miss an important question or piece of feedback.
Social networks have made off-MLS marketing very attractive to many agents. Even if their MLS offers them a "Coming Soon" status, many agents find it easier to generate buzz outside the MLS.
The real estate community as a whole though is unable to equally participate as they do on the MLS.
With off-MLS marketing becoming more engrained everyday, how can an Association combat this change?
By offering their membership a more compelling solution. A platform that is tailor-made for real-time agent-to-agent networking around off and on-MLS homes and needs.
Off-MLS + On-MLS = More visibility of the market
Benefits of an HipPocket powered agent network
Rapid data entry
With fewer fields than the MLS, it takes less than 3-minutes to enter a pre-MLS (Coming soon) post. Members can kickstart marketing right from the moment their client signs the listing agreement. Simply snap a few pictures, enter some basic information, and start getting the word out immediately.
Members can post Buyer Needs to attract contact from agents with listings they may not have started to market yet.
Market Buyer Needs
Social Network Marketing Assistant
Often agents will spend hours posting their off or on MLS listing to their social networks. They are forced to upload the same photos and descriptions across multiple channels. HipPocket helps agents get their time back. They can share professional listing webpages of their own posts into their favorite social networks and groups, and to clients and prospects by Text and Email. Simply press the Share button and pick the channel they want to use.
Real estate agents are often buried in email. Notifications instead alert agents of new and updated listings and needs.
Notifications vs Emails
Filter feed to stay focused
Members can choose to filter out postings based on MLS Area Name/Code, post type (e.g. For Sale or Buyer Need) and price range. Filtering changes the Notifications members receive too, ensuring they are only notified of the most relevant posts. Compared to traditional social networks that are generally a firehose of postings, a curated feed that is highly relevant is very attractive to many agents.
Today real estate agents keep a Rolodex or a Contacts List in their phones of agents they like to contact frequently, or the log into the MLS to retrieve the contact information.
HipPocket allows an agent to be contacted directly through a “Contact” button on their posts or through their Profile. One button to take the conversation private, instantly.
Mobile and Multi-Platform
The user experience is designed around the mobile demands of today’s real estate agents, operating across multiple platforms e.g. iPhone, iPad, Android* and web browser*
*Web Browser and Android Browser compatible version of HipPocket available now. Android App due in 2017.
Support is built in
Members can ask us anything. We accept questions 24/7 and often turn around answers in under an hour.
Realtor Associations have the opportunity to partner with HipPocket to offer brokerages in their community the HipPocket for Real Estate Brokerages service as well, generating a new source of revenue for the Association.
Real estate brokerages also have communication struggles within their teams. HipPocket for Real Estate Brokerages offers brokerages the option of creating their own private group in HipPocket, accessible only by their agents. Posts have a time limit in the group before they are posted to the open community.
Learn more about HipPocket for Real Estate Brokerages
Private Brokerage Groups
NEW REVENUE OPPORTUNITY
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